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When it comes to sun safety, we’re serious, but that doesn’t mean we can’t have a little fun along the way. You’ve heard it before: Slip, Slop, Slap. And for good reason. It’s one of the simplest and smartest ways to protect skin from Australia’s seriously strong sun. Sunscreen and sunnies are great, but a proper sun-safe hat? That’s where the magic happens. So… What’s UPF Anyway? UPF stands for Ultraviolet Protection Factor. It’s a fancy name with a very important job. A UPF

This summer calls for real sun protection with coverage that keeps your face, neck and ears safe under the Australian sun. Soft shade and half covered skin are out. True protection is in!